Most pitches go nowhere. I know which ones turn into stories.
After nearly three decades as an editor, I now lead PR, content and strategy for casino, gaming, sports betting, golf, and hospitality companies.
Where my clients have shown up
A sample of placements from recent campaigns. The bigger the name, the bigger the audience.
Figures are monthly unique visitors or monthly active users where available.
What I do
Most programs mix several of these. We figure out the right combination on the first call.
Media relations
Pitching the reporters and producers who cover your space, and following up until there's a story or a clear no. That includes getting you into the "best of" roundups and review sites where buyers compare options.
Spokespeople
Putting your best expert in front of journalists, podcasts and YouTube hosts, and offering them up as a source when news breaks. I handle the logistics. They show up and talk.
Credibility groundwork
Reporters check you out before they write. I audit every public claim you make, fix what can't be backed up, and write the about page, bios and media kit they'll look for.
Newsletters and email
A free newsletter builds a list you own instead of renting attention on social. I write it, along with the signup copy, onboarding emails for new trials and win-back emails for people who drifted away.
Content
Blog posts written for search and for people, from explainers to game previews. Written and edited by someone who has run a newsroom.
Partnerships
Outreach to newsletters and communities that can put you in front of their audience without ad spend.
Press releases
When there's real news to share. Not on a schedule just to fill a calendar.
An outside opinion
After nearly three decades in gaming and sports betting I have views on pricing, product and partnerships. Clients get them as part of the deal, on our weekly call or whenever something comes up.
Who We Work With
What Gary's Clients Say
“Gary's knowledge and experience in the casino/gaming space and his deep media contacts have led to numerous publicity opportunities with a wide array of media outlets.”
“He is easy to work with, insightful, and cares for our business like it's his own. He always delivers what he promises and typically overdelivers.”
Mike CataldoVP of Marketing, Eureka Casinos“Gary's work has resulted in dozens of high-quality media outputs, establishing real media relationships in an industry where media access and favor is extremely hard to get.”
“Beyond his professional expertise, Gary is a pleasure to work with. He brings enthusiasm and energy to every project, consistently offering thoughtful suggestions and creative ideas to help us stand out in a competitive environment.”
Pavel HackerFormer Head of Marketing, Oddin.gg“Gary Trask is the ultimate promoter and has a strong set of media relationships. He handles everything thoroughly, professionally, and with an added personal touch.”
“Gary always goes the extra mile when organizing marketing communication activities. I would recommend him for any endeavor he is involved in.”
Mark PowellFormer Director of Golf, Fallen Oak Golf Club, amenity course of Beau Rivage Resort & Casino“Gary did terrific work managing PR outreach for Third Planet Media. He conducted his business in a highly professional manner and always went above and beyond to promote the interests of our organization.”
“He was accessible and on the ball with anything and everything we asked for. Highly recommend!”
Adam SmallCEO and Co-Founder, Third Planet Media (CasinoReports.com, InGame.com, LotteryGeeks.com)“Gary is a true professional and he immediately became a trusted partner of New Level Radio. Thanks to his tireless work ethic and out-of-the-box thinking and strategies, he has helped boost the New Level Radio brand and regularly generates tangible results.”
Nathan GreenCEO and Co-Founder, New Level Radio, the industry leader in providing music, video and messaging in more than 60 casinos across the U.S.About me
Nearly three decades of writing and editing in gaming, golf and hospitality taught me what makes a story. Now I help my clients become one.
On the PR side, I've run campaigns for iGaming and sports betting companies, casino resorts, golf resorts, spas and hotels.
Sitting on both sides of the pitch is the whole advantage. I know what an editor needs before they ask, and I know what gets an email deleted in two seconds. My clients get the benefit of both.